The Digital Landscape “MODULE HANDBOOK 2020 – 2021” Assignment Answer

Aims and Objectives of the Module 

Modern business is characterised by ever-increasing supply capabilities, global  competition, and customer expectations. In response to these challenges,  organisations have been deploying information technologies to create the digital  enterprise. Creating and managing the digital enterprise involves applying information  technologies to reach and interact with customers more effectively, boost employee  productivity, and improve operating efficiency. 

Information technologies such as the Internet, corporate portals, collaborative tools,  mobile and wireless communication media have eliminated traditional boundaries of  time and geography and created virtual communities of employees, customers and  suppliers, with new demands for products and services. Organisations have been  transforming their operations through converting their existing information system  architectures into web-enabled systems and automating a range of business  processes. 

In truth the digital landscape has transformed the way business is conducted on a  global stage and impacts all sectors. These changes affect not only the individual  company and their products or services, but also entire industries leading to the  development of new and diverse business models. All organisations need strategies  and actions to develop and sustain a digital business. This module integrates theory  and practice and considers key issues including the growth of the mobile digital  platform and the rapid expansion in digital traffic. Given the growth in these  developments, this module covers topic areas of interest to all students and takes an  international approach and includes contemporary coverage of all key issues.  


Successful students will be able to: 

  1. Have an in-depth knowledge of the digital enterprise and E-Business and  thorough understanding of the implications of E-Business on global trade 
  2. Demonstrate a critical appreciation of the process of IT enabled change and  the role of the IT manager as a change agent. In addition they will be able to  show how ICT is used to create the digital enterprise. 
  3. Demonstrate comprehensive knowledge of the use of business information  systems and the role they play in optimising performance, enhancing decision making and generating competitive advantage.  
  4. Critically evaluate IT related problems by synthesising data from a variety of  sources and through knowledge sharing and team-work develop solutions and  formulate practical interventions that can achieve the desired outcomes.

Module Assessment 

Coursework (100%) 

Assignment 1 – Case Study on E-Retailing/E-Marketing (70%) 

Please take some time to view the following four videos (at least twice) on the future of  shopping.  

  1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high street’ store…or can they successfully co-exist? 
  2. Discuss the 5 ‘New’ technologies outlined and explain the advantages and  disadvantages of each technology. 
  3. We see Symphony Retail’s vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain. 
  4. We are told that Location-Based Marketing is about connecting people, places and media. What are the ethical considerations around businesses knowing every ‘place’  we visit? 
  • Word Limit: 2,000 words. (No introduction or conclusion is required for this assignment) Guidance on assignment will be provided during the module 

Assignment 2 Online MCQ Tests (30%)  

The second element of coursework will be a series of online Multiple Choice Question (MCQ)  tests (5 x 10 questions). These will be available (for a limited time) in the module content area throughout the semester. The system will allow each student to have one attempt at each test. More details will be available during the semester.

Teaching Plan 2020 – 2021

week         Topic / useful readings
Week 1  E-Business Overview 

Seminar – Royal Hotel Systems Case study  

Week 2  E-Marketing 

Seminar – Design thinking – digital marketing solutions 

Week 3  Seminar – Assignment CW1 mind mapping and guidance  

Seminar activity available on Blackboard.

Week 4       E-Business Strategy 

Week Topic / useful readings
Week 5 ERP and Supply Chain Management 

Supply Chain Integration 

Seminar: Case study on ERP

Week 6 Social Media 

Seminar:Group activity on Social Media

Week 7 Knowledge Data Management  

Seminar activity: Prep & work on CW1 

Week 8  Knowledge Management – Big data 
Week 9  HCI, Personas, Mapping the 7Cs framework  

Seminar group activity on Personas and System designing  

Formative feedback 

Week 10  Internet of Things (IOT)  

Internet Society’s report on the internet of things. 

Q&A assessment 1b: case study on mobile commerce (40%) 

Use the time to work on/complete your assessment.


Formative feedback
Week 11  Data Mining, Artificial Intelligent, Robotic, Augmented Reality, Virtual Reality.

Formative feedback

Assessment CW1 Submission
Week 12  CW2 

Seminarrevision on Mock test 

Use the time to complete and submit assessment 2 Mock test and revise  your material with your lecturer. Lecture for this week is mainly based on  Q and A or covering the remaining materials. 

MCQ tests

The library team can provide one-to-one support in preparation for assessments 1 

Marking criteria for Assignments 1 (70%)

Student Name

Category  Requirements  Mark
Content  The case study report goes into sufficient depth (not superficial) 

Demonstrates a sound knowledge of the topic area 

Interpretation Provide evidence that you have read the material Good understanding shown 

Material is original 

Covered key issues

Sources  Any sources that are used are properly cited Harvard referencing system is used 

Identify and use at least five relevant sources 

Language  Narrative is clear and easy to follow 

Spelling has been checked 

Grammar has been checked

Presentation Good clear presentation style at all times 

The material is well structured  

Meets the word limit criteria (2,000 max)

Total  /100



QA Library website 

QA’s library website is a great place to start your research. This site brings together the resources provided by Ulster University library and the resources provided by QAHE library. Everything you need is in one place! 

  • The Ulster University page includes links to databases, ebook collections, open access sources, referencing, and much more. The Homepage contains information on research skills, extracting information from textbooks and accessible learning recommendations. The contact us page contains a live chat box so you can ask questions and receive immediate answers from a librarian. You can also book one-to-one sessions or join the regular ‘online hangout with a librarian’. There are lots of ways to ask for help with your research! 


Ulster University is part of the SCONUL network. This allows students to visit other university libraries and use their books. If you’d like to do this, contact QA Library and we will arrange SCONUL membership for you.  


Ulster University subscribes to Studiosity, which enables students to receive feedback on draft assignments. Simply upload your draft, select the type of feedback you want (eg grammar, referencing etc), and submit.