Aims and Objectives of the Module
Modern business is characterised by ever-increasing supply capabilities, global competition, and customer expectations. In response to these challenges, organisations have been deploying information technologies to create the digital enterprise. Creating and managing the digital enterprise involves applying information technologies to reach and interact with customers more effectively, boost employee productivity, and improve operating efficiency.
Information technologies such as the Internet, corporate portals, collaborative tools, mobile and wireless communication media have eliminated traditional boundaries of time and geography and created virtual communities of employees, customers and suppliers, with new demands for products and services. Organisations have been transforming their operations through converting their existing information system architectures into web-enabled systems and automating a range of business processes.
In truth the digital landscape has transformed the way business is conducted on a global stage and impacts all sectors. These changes affect not only the individual company and their products or services, but also entire industries leading to the development of new and diverse business models. All organisations need strategies and actions to develop and sustain a digital business. This module integrates theory and practice and considers key issues including the growth of the mobile digital platform and the rapid expansion in digital traffic. Given the growth in these developments, this module covers topic areas of interest to all students and takes an international approach and includes contemporary coverage of all key issues.
Successful students will be able to:
- Have an in-depth knowledge of the digital enterprise and E-Business and thorough understanding of the implications of E-Business on global trade
- Demonstrate a critical appreciation of the process of IT enabled change and the role of the IT manager as a change agent. In addition they will be able to show how ICT is used to create the digital enterprise.
- Demonstrate comprehensive knowledge of the use of business information systems and the role they play in optimising performance, enhancing decision making and generating competitive advantage.
- Critically evaluate IT related problems by synthesising data from a variety of sources and through knowledge sharing and team-work develop solutions and formulate practical interventions that can achieve the desired outcomes.
Assignment 1 – Case Study on E-Retailing/E-Marketing (70%)
Please take some time to view the following four videos (at least twice) on the future of shopping.
- Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high street’ store…or can they successfully co-exist?
- Discuss the 5 ‘New’ technologies outlined and explain the advantages and disadvantages of each technology.
- We see Symphony Retail’s vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain.
- We are told that Location-Based Marketing is about connecting people, places and media. What are the ethical considerations around businesses knowing every ‘place’ we visit?
- Word Limit: 2,000 words. (No introduction or conclusion is required for this assignment) ∙ Guidance on assignment will be provided during the module
Assignment 2 Online MCQ Tests (30%)
The second element of coursework will be a series of online Multiple Choice Question (MCQ) tests (5 x 10 questions). These will be available (for a limited time) in the module content area throughout the semester. The system will allow each student to have one attempt at each test. More details will be available during the semester.
Teaching Plan 2020 – 2021
|week||Topic / useful readings|
|Week 1||E-Business Overview
Seminar – Royal Hotel Systems Case study
Seminar – Design thinking – digital marketing solutions
|Week 3||Seminar – Assignment CW1 mind mapping and guidance
Seminar activity available on Blackboard.
|Week 4||E-Business Strategy|
|Week||Topic / useful readings|
|Week 5||ERP and Supply Chain Management
Supply Chain Integration
Seminar: Case study on ERP
|Week 6||Social Media
Seminar:Group activity on Social Media
|Week 7||Knowledge Data Management
Seminar activity: Prep & work on CW1
|Week 8||Knowledge Management – Big data|
|Week 9||HCI, Personas, Mapping the 7Cs framework
Seminar group activity on Personas and System designing
|Week 10||Internet of Things (IOT)
Internet Society’s report on the internet of things.
Q&A assessment 1b: case study on mobile commerce (40%)
Use the time to work on/complete your assessment.
|Week 11||Data Mining, Artificial Intelligent, Robotic, Augmented Reality, Virtual Reality.
|Assessment CW1 Submission|
Seminarrevision on Mock test
Use the time to complete and submit assessment 2 Mock test and revise your material with your lecturer. Lecture for this week is mainly based on Q and A or covering the remaining materials.
The library team can provide one-to-one support in preparation for assessments 1
Marking criteria for Assignments 1 (70%)
|Content||∙ The case study report goes into sufficient depth (not superficial)
∙ Demonstrates a sound knowledge of the topic area
|Interpretation||∙ Provide evidence that you have read the material ∙ Good understanding shown
∙ Material is original
∙ Covered key issues
|Sources||∙ Any sources that are used are properly cited ∙ Harvard referencing system is used
∙ Identify and use at least five relevant sources
|Language||∙ Narrative is clear and easy to follow
∙ Spelling has been checked
∙ Grammar has been checked
|Presentation||∙ Good clear presentation style at all times
∙ The material is well structured
∙ Meets the word limit criteria (2,000 max)
QA Library website
QA’s library website is a great place to start your research. This site brings together the resources provided by Ulster University library and the resources provided by QAHE library. Everything you need is in one place!
- The Ulster University page includes links to databases, ebook collections, open access sources, referencing, and much more. ∙ The Homepage contains information on research skills, extracting information from textbooks and accessible learning recommendations. ∙ The contact us page contains a live chat box so you can ask questions and receive immediate answers from a librarian. You can also book one-to-one sessions or join the regular ‘online hangout with a librarian’. There are lots of ways to ask for help with your research!
Ulster University is part of the SCONUL network. This allows students to visit other university libraries and use their books. If you’d like to do this, contact QA Library and we will arrange SCONUL membership for you.
Ulster University subscribes to Studiosity, which enables students to receive feedback on draft assignments. Simply upload your draft, select the type of feedback you want (eg grammar, referencing etc), and submit.