GET ANSWERS FOR ALL COURSEWORK ASSIGNMENTS
Introduction
Company/industry market. Competitors/current mission and vision. Brief summary of strategy
Concepts and frameworks applied – discuss around purpose, benefits and limitations/criticisms. Requires academic sources – journal articles
PESTLE
5 Forces
SWOT
Strategic capability, competitive advantage & sustainable competitive advantage value chain model (VRIO)
Stakeholders, stakeholder mapping & CSR
Competitive strategy – Porter generic or Bowman strategic clock
Ansoff matrix
S (Suitability) A (acceptability) F(feasibility)e
Action – leadership/organisation structure/change management
Application
Apply concepts and frameworks in above order.
Do not use journal articles, instead sources are company reports, market reports (Mintel, Marketline, Key Notes &Euromonitor), websites e.g. Bloomberg, CNBC, ONS (Office of National Statistics), Forbes, Newsweek, Huffington, Economist, online newspapers (FT, Telegraph, I, Times, Sunday Times, Guardian – good quality papers) and consultant reports (McKinsey, KPMG, EY, BCG, PWC), industry web sites.
Conclusion
Main findings in relation to the strategy.
References
Harvard referencing.
Appendix
Could include analysis based on the frameworks, but conclusions from them must be cited in the body of the report.