Marketing Communications Assessment – Case Study Report

Instructions To Students For Submission Of This Coursework
Assessment Task Details:
Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report
for the client that addresses the following:
(1) An overview of the current marketing mix and its relevance to the organisation.
(2) Identify and define the current customer/s.
(3) Identification of the organisations current problems and strengths.
(4) Select and define a future target market (3 character profiles).
(5) Present recommendations for a new marketing mix that will take the product/service into the future.
You submit your report via Blackboard and should be 1600 words (+/- 10%) inc. Harvard Referencing
*All case studies are available on the Marketing Communications Blackboard site within the relevant subject group folder Events,
Hospitality, Tourism or Food.
Particular instructions to students:
The module is designed to allow students to develop understanding and knowledge of the sector relevant case study during the
seminar schedule and receive formative feedback throughout. Seminar activities provided students with the opportunity to
gather information, research, share ideas and receive constructive advice regarding their progress. Students should ensure that
they complete the required reading as this will provide essential background information that will directly benefit the task #1
refer/defer report grade.
Submission requirements
The report should also be submitted electronically via Blackboard – by 18th July 2019 – 3:30pm – via Blackboard
Study Skills Support
If you require support with this submission please contact the module leader ([email protected]) or your seminar tutor
Feedback and Feed-forward Strategy and how students can access their Feedback
Students will get a detailed Feedback form that explains why they received their grade they did and will also highlight key
strengths of the assessed presentation and report, indicating areas of improvement. Your feedback will be available via
Blackboard with your grade later in the summer, before you return for next year.

Assessment Task Creteria