Health Care Marketing Assignment Answers

Antony Christ

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Write  a  business  plan  for  a  healthcare/medical  start-up  idea  which  would  operate  in/from  the UAE:

What does the company do?
What is your strategic vision?
How is it going to work at an operational level?
What are the financial forecasts for the first 3 years going to look like? (i.e. will you need significant funding or can this be done as a shoestring startup?)
How  are  you  going  to  market  your  start-up? Through  what  channels?  Who  are  your  target market? (i.e. look to apply everything you have learnt in this module).

When writing your business plan imagine you are going to use to ‘sell’ you business idea to potential  investors.    These  are  your  target  audience,  and  although  you  should  include  correct referencing this is not a traditional piece of academic writing.

Your submission is a word document that clearly includes the following key headlines–

1.Executive Summary –1 page
2.Table of Contents –1 page
3.Explain the critical problem that the start-up attempts to solve. Include industry overview –historical and future outlook. 2 pages
4.Identify the factors influence the future of the start-up company in UAE. 3 pages
a.Conduct PESTLE analysis to support your answer.
b.Identify the SWOT for the start-up company.

5.Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
6.Determine the positioning strategy for the start-up company for selected target segments. 2 pages
7.Appendix –Any other information you may provide.

MS Word. 11 pages. Word count: 6,000 words.
APA reference required. References (in-text + citation) to be used

Write  a  business  plan  for  a  healthcare/medical  start-up  idea  which  would  operate  in/from  the UAE:
What does the company do?
What is your strategic vision?
How is it going to work at an operational level?
What are the financial forecasts for the first 3 years going to look like? (i.e. will you need significant funding or can this be done as a shoestring startup?)
How  are  you  going  to  market  your  start-up? Through  what  channels?  Who  are  your  target market? (i.e. look to apply everything you have learnt in this module).
When writing your business plan imagine you are going to use to ‘sell’ you business idea to potential  investors.    These  are  your  target  audience,  and  although  you  should  include  correct referencing this is not a traditional piece of academic writing.
Your submission is a word document that clearly includes the following key headlines–
1.Executive Summary –1 page
2.Table of Contents –1 page
3.Explain the critical problem that the start-up attempts to solve. Include industry overview –historical and future outlook. 2 pages
4.Identify the factors influence the future of the start-up company in UAE. 3 pages
a.Conduct PESTLE analysis to support your answer.
b.Identify the SWOT for the start-up company.5.Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
6.Determine the positioning strategy for the start-up company for selected target segments. 2 pages
7.Appendix –Any other information you may provide.MS Word. 11 pages. Word count: 6,000 words. APA reference required. References (in-text + citation) to be used

Write  a  business  plan  for  a  healthcare/medical  start-up  idea  which  would  operate  in/from  the UAE:
What does the company do?
What is your strategic vision?
How is it going to work at an operational level?
What are the financial forecasts for the first 3 years going to look like? (i.e. will you need significant funding or can this be done as a shoestring startup?)
How  are  you  going  to  market  your  start-up? Through  what  channels?  Who  are  your  target market? (i.e. look to apply everything you have learnt in this module).
When writing your business plan imagine you are going to use to ‘sell’ you business idea to potential  investors.    These  are  your  target  audience,  and  although  you  should  include  correct referencing this is not a traditional piece of academic writing.
Your submission is a word document that clearly includes the following key headlines–
1.Executive Summary –1 page
2.Table of Contents –1 page
3.Explain the critical problem that the start-up attempts to solve. Include industry overview –historical and future outlook. 2 pages
4.Identify the factors influence the future of the start-up company in UAE. 3 pages
a.Conduct PESTLE analysis to support your answer.
b.Identify the SWOT for the start-up company.5.Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
6.Determine the positioning strategy for the start-up company for selected target segments. 2 pages
7.Appendix –Any other information you may provide.MS Word. 11 pages. Word count: 6,000 words.
APA reference required. References (in-text + citation) to be used
Write  a  business  plan  for  a  healthcare/medical  start-up  idea  which  would  operate  in/from  the UAE:
What does the company do?
What is your strategic vision?
How is it going to work at an operational level?
What are the financial forecasts for the first 3 years going to look like? (i.e. will you need significant funding or can this be done as a shoestring startup?)
How  are  you  going  to  market  your  start-up? Through  what  channels?  Who  are  your  target market? (i.e. look to apply everything you have learnt in this module).
When writing your business plan imagine you are going to use to ‘sell’ you business idea to potential  investors.    These  are  your  target  audience,  and  although  you  should  include  correct referencing this is not a traditional piece of academic writing.
Your submission is a word document that clearly includes the following key headlines–
1.Executive Summary –1 page
2.Table of Contents –1 page
3.Explain the critical problem that the start-up attempts to solve. Include industry overview –historical and future outlook. 2 pages
4.Identify the factors influence the future of the start-up company in UAE. 3 pages
a.Conduct PESTLE analysis to support your answer.
b.Identify the SWOT for the start-up company.5.Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
6.Determine the positioning strategy for the start-up company for selected target segments. 2 pages
7.Appendix –Any other information you may provide.MS Word. 11 pages. Word count: 6,000 words.
APA reference required. References (in-text + citation) to be used