Coca-Cola Global Operations
The Coca-Cola Company is one of the best companies in the world when it comes to production, distribution and marketing of non-alcoholic beverages or drinks. Besides, the company’s branch in Australia also offers flavoured water, juices, energy drinks and sparkling water. However, Coca-Cola Australia primarily produces Coca-Cola Zero and minute maid drinks (Ladas et al,. 2013). It can be considered that the company has gained a reputation in Australia due to its superior corporate culture among other successful corporate culture strategies. The company’s distribution channel is dependent on wholesalers, retails as well as other consumer related sales depots. Coca-Cola was founded in 1986; its headquarters is in Atlanta, Georgia in the United States of America (Lasserre, 2012).
Corporate Culture Legal System
The company has been faced with the various regulations that are related to nature, most of these legislations are taxation laws, competition laws, governing laws and consumer protection (Lada et al. 2013). When the company reached its full development capacity, then they make an effort of speeding the technology so that its merchants will be informed when changing the legislation that is governing the Australia integration of productions.
It’s critical for the organization to be environment-friendly in this modern world and should be principled when manufacturing and processing its products, hence may result in global effects which are caused by competitive practices (Wheelen & Hunger, 2011). The company should work in a way that is environmentally friendly to reduce the global warming which is a massive challenge in the world. For instance, In Australia, the company encourages the safe disposal of the waste product. Besides the organization has been supporting the planting of trees and also offers the green environment project in the entire world.
The company corporate culture has massively increased the economy of Australia with a huge percentage. It is through the Company that beverage corporate culture has efficiently grown in Australia and also act as an economic pillar in Australia since the company is the primary source of revenue generators to the government the entire region has increased the progress of the organization to the different level. The nation has given full support to the company in all its undertakings by subsidizing the import duty to the raw materials that the company uses.
The positive side of corporate culture in the community is about the opportunities and efficiencies of which the open market creates. The company communicates efficiently and more to their customers, suppliers and partners and they manage their supplies better, list, and delivery network. The speed and ease of selling a local product in the distant market are the same as selling it the home country. For instance, Coca-Cola Company can sell its products in different countries with the same ease. Corporate culture is important for the locals and international consumers. This is because it rises company leverage levels. It is important to consider that once and organization operating in the international market is able to meet corporate culture standards, then such firm or company is able to meets in mission and objectives; this is a result of increased productivity and sale caused by corporate culture (Lada et al. 2013).
Corporate Culture values
Australia’s Company has directly employed 500,000 people and indirectly employed 200,000 people, the company importantly affects the whole society. Due to the presence of its products, people have attained movement easily and has substantially changed the work and lives. The company has changed the aspect within the social environment by giving health products that have improved the health of the people in different regions of Australia (Lasserre, 2012).
According to the analysts socio-politico-may lead the industry to economic hardship due to unceasing progress (Lada et al. 2013). This problem has raised an alarm to the company; there is a low demand for the product, and consumers are also not responding well to the different types of beverage the company offers. It also affects the company when the policies are made by the government to restrict and control beverage products to their states or countries which are not inspiring (Lasserre, 2012). The company works in the background of the corporate state laws. Hence, the company depends on consideration of politics. It’s for the government impose legislation and regulations on the companies, and it also sets a common law to the corporate cultures that have to be followed. Therefore, the company that breaks the law has to pay a fine (Lasserre, 2012). The company has tried to meet all the standards set by the government, for instance, tax rate charges, health and safety act, taxation requirement and accounting standards are regulations that affect the beverage corporate culture.
The corporate culture is about the risk and doubts courtesy of high addition of local and domestic markets, an increase of competition, profits and price swipes imitation, and the destruction of corporate culture product (Wheelen, 2011). The companies that were enjoying the advantage of corporate culture are now facing random and unstable demand, the chances of doing corporate culture are less therefore the their product remain an sold, leaving them with less or no pricing power under the constant pressure by new competitors who weaken profitability,(Ladas et al., 2013). The policies that are made by the government are tight credits, flow of the money is declined across the national and domestic boundaries, as the lenders tighten credit to the debtors who are both good and bad, depressing collective demand, setting the world’s economy to a spiteful cycle of employment and income failures; hence perpetuating the downfall twisting of the world economy.
It can be concluded that not only does the legal, economic, cultural, and political environment affects the profitability of Coca-Cola Australia, but it also affects the growth and development of the company. The laws in the country do not support infrastructural development, improved marketing strategies such as the use of social media in marketing and after-sale services. The current economic status of the country acts as a barrier to the company’s growth and development as a result of the last five years, the company has laid off more than ¾ of its employees, to meet the costs of running the corporate culture. The political structure is outstanding because it provides the necessary laws and corporate culture opportunities for the company to prosper, but the implementation of legislation and regulations have proved to be a problem. However, it is evident that the firm can improve its productivity as well as profitability by diversifying its products or items. Talent management, especially in product design ought to be encouraged.
